5 Tips for Marketing Your Next Corporate Event

Whether you’re planning on hosting a charity ball or fundraising gala, one thing you’re counting on is stellar attendance. The more people you can get who believe in your event or your vision, the better. But how can you sell the idea to others that your event is this month’s can’t miss event? In today’s blog, we share some tips for how you can market your next corporate event to increase turnout and hit your event goals.

Selling Others On Your Corporate Event

Below, we share some tips for effectively marketing your next event so that guests are excited about attending.

  1. Have Them Yearning To See Your Venue – When was the last time you were excited to attend an event because it was located at a hotel convention center? The event itself may have had some appeal, but the location likely left something to be desired. However, if you choose an appealing venue or a place with stunning spectacular views, people are going to want to attend just to see the space. A place like The Riverside or the Minneapolis Events Center can be transformed into a dazzling space that your guests will be excited about seeing in person. Let your venue be part of your event marketing strategy!
  2. Market The Menu! – If nothing else, let your guests know that they can enjoy indulgent appetizers, decadent desserts or tasteful five-course meal. Everyone loves looking forward to a great meal, and the team at Entourage Events can help to provide that. We have professional chefs who can create a menu that is perfect for whatever event you’re planning. Where there is food, people will gather, so let your guests know that you plan to feed them at your event, and let Entourage Events Group handle the cooking!
  3. Advance Notice – Make sure that you give your guests enough of a heads up so that they don’t already have plans on the night of your event. While we do have access to a number of great venues, availability tends to fill up fast, so arraigning an event on short notice isn’t something we do all that often. With that in mind, if you have a specific date that you absolutely want to have your event, we suggest that you book as far in advance as possible. This way you’ll be able to get the date you want, and your guests will be able to keep their schedule clear so they can attend your event.
  4. Spread The Word On Social – Make sure that you work to spread the word on social media. Design flyers or invites and share them on company or neighborhood social channels. The right type of event and invite can go viral in a matter of minutes, so while word of mouth is always helpful, word of your event can spread like wildfire if it catches the eye of the right people on social media.
  5. Raffles, Giveaways, Door Prizes – Everyone loves the idea of winning something, so find ways to entice people to come to your event with the opportunity of winning big! For charity events or fundraisers, 50-50 raffles and silent auctions work perfectly, as guests can take home prizes and contribute to a good cause. See if local businesses or charity partners would be willing to donate prizes that will have people wanting to show up to your event to see if they can get lucky.

We know that we can help your event hit your attendance goals, so let us be an asset in planning your next corporate event. For more information, or to learn more about booking your next corporate event, reach out to the team at Entourage Events Group today at (612) 564-3777.

4 Common Types of Corporate Events

At Entourage Events Group, we have a number of locations that are perfect for your next big event, be it a wedding or corporate event. And while most weddings have a similar theme and tempo to the day, corporate events can be for a wide variety of occasions and groups, so we’re always excited to help someone throw their first gala, tradeshow or appreciation event. So while corporate events oftentimes have more variation in theme and style, we wanted to use today’s blog to take a closer look at some of the more common types of corporate events we help host in the event you’re looking for a venue to host your next event.

Common Reasons For A Corporate Celebration

Here’s a look at some of the most common types of corporate events we help plan and execute at our breathtaking venues.

  1. Appreciation Events – Large organizations oftentimes like to honor and recognize the hard work and achievements of their employees, and many do this by organizing an appreciation event for their team. We have venues to host small, medium and very large companies, so we’re confident that we can find the right venue for your group. A branch of our events team is dedicated to AV production, so whether you want to have a corporate slideshow running during the event or give a speech that can be heard throughout the room, we can help ensure your employee appreciation event goes off without a hitch.
  2. Holiday Parties – Similarly, a number of corporate groups like to throw a holiday or end of the year party for their employees. What’s great about a holiday party is that you can really have fun with the theme of the event. Whether you’re going with a Winter Wonderland or a Roaring Twenties New Year’s Eve celebration, we can help bring your event to life. Our decor specialists have an eye for design and can work with your team to showcase your theme and make your event unforgettable. To learn more about our design and decor options, head on over to this page.
  3. Fundraisers – Corporate fundraisers are also extremely popular in the Twin Cities. Fundraisers can be a great way to entertain a large group and raise funds for your next project or to help give back to your community. One way to ensure that you have a great turnout for your fundraiser is by feeding your guests, and once again our team can help with this important aspect of your event. We have a team of dedicated culinary artists that can help you develop the perfect menu options, and then we’ll take care of the cooking and catering on the big day. We’ll provide the generous helpings so that your guests will be a little more generous with their donations at your next fundraiser!
  4. Corporate Conferences – If your company has branches all over the world, it can be hard to get everyone together in one space, but you can help make this dream a reality with a corporate conference or convention. Many of our venues are located only a few miles from the airport near iconic hotels and scenic views, so your employees will be able to come to the Twin Cities and enjoy the conference with ease. Whether you’re a smaller company looking to get everyone on the same page as you install a new software system, or you’re a major company like ESPN planning a big event before the Super Bowl, we know that we have the venues and the production team to ensure your next corporate convention is a success.

These are just a few of the types of corporate events we help organize, but we’ve also helped produce galas, trade shows, launch parties and concerts, so no matter what type of event you’re planning, we know we can make sure that it’s just perfect. For more information, or for help with your next corporate event, reach out to the team at Entourage Events Group by calling (612) 564-3777 or clicking here.

5 Smart Ways To Save Money On Your Next Corporate Event

If you’ve been tasked with helping organize your company’s next corporate event, one of the first things you’ll probably work to understand is the financial constraints you’ll have to consider. Nobody wants their event to go over budget, and you want to be smart about how you maximize your funds to ensure the event is as successful as possible. Finding ways to save money and stretch your budget when corporate event planning is key. But what is the best way to do this? What areas should you absolutely allocate funds towards, and where can you work to save a few bucks? In today’s blog, we share five smart ways you can save money when planning your next corporate event.

1. Choose A Picturesque Venue

You might think that venue location is where you can work to cut costs, but choosing a bland venue may mean that you really need to ratchet up the costs for decorations. You can minimize decoration costs by choosing a venue that is already beautiful on its own. A venue like The Riverside or The Palace Theater require minimal decorations because they offer stunning views and aesthetically pleasing surroundings. Let the natural beauty of the venue help you save on decor costs.

2. Avoid Peak Times And Seasons

You may want to have your company holiday party as close to Christmas as possible, but oftentimes these high-demand times will be more expensive. If you can push your event to a Friday in late January instead of a Saturday in December, you may be able to save on venue costs. Talk to your venue to see if certain times or dates are cheaper.

3. RSVPs

The catering bill will make up a significant portion of your budget, and while nobody wants to have too little food at an event, if you drastically overestimate attendance, you can get stuck with a major food bill and a lot of uneaten appetizers. Selling discounted tickets can encourage people to buy their tickets earlier and make it easier to get an accurate headcount, or you can request that people RSVP with their guests so that you can gauge attendance and plan your food options accordingly.

4. Read The Contracts Carefully

When we’re working with guests who are booking one of our venues, we always set aside time to sit down with them and go over the contract in detail. This way they understand what they are signing, there are no surprises, and guests can ask for clarification or get answers to any questions they may have before signing. Some contracts have added fees if all guests aren’t gone by a certain time or if you don’t clean up your decor quickly enough, so don’t go over budget because you get hit with a surprise bill when the event is over. We work with each client to ensure we help them stay within their budget by understanding the contract they are signing.

5. Streamline Everything

Finally, one great way to save money and ensure everything goes off as planned is to streamline as much of the event as possible. For example, at Entourage Events Group, not only do we help book amazing venues, but we have divisions within our group that can provide catering, decor, lighting, design, music and more. You’ll work with one group instead of trying to get one company to cater the event, another to provide the sound system and another to help decorate your event. Streamlining the process with a production company saves on costs and makes everything run smoothly.

So if you want help making sure you throw a wonderful event within budget, consider reaching out to the team at Entourage Events Group. For more information on what we can offer and how we can help you throw the perfect corporate event, give our team a call today at (612) 564-3777 or click here to schedule a tour online.

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